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Greg Robertson, Founder & Chief Creative Officer, PowerFlite Communications

You are in business to do something great – improve lives, invent new devices, change the future, build communities – whatever matters to you. After working in big Boston, New York, and Washington, DC ad agencies for several years, Greg Robertson founded PowerFlite Communications LLC, a brand marketing firm that helps businesses grow their brands so they can do more of whatever it is they set out to do.

Greg has been creating artful strategies, smart branding, and award-winning creative work for over 25 years to help major brands, non-profits, start-ups, and other passionate businesses that want to do great things. His advertising, brand development, SEO, web design, and digital marketing has helped clients from the aerospace, advanced technologies, pharma, and renewable energy sectors to health care, senior living, finance, legal services, consumer packaged goods (CPG), non-profits, retail, and more.

Services that Greg and his team provide include:

 

  • Branding, including name development, brand positioning lines and strategies, logo design, brochures, signage, stationery, trade show materials, brand refresh packages, brand standards manuals, etc. 
     

  • Advertising – primarily concept-driven creative ad campaigns using every medium available, from traditional print, TV, radio, outdoor, and transit to social media (Facebook, Twitter, Instagram, LinkedIn, and more), Google PPC ads, direct mail campaigns, and targeted sponsorships online and off. This includes media planning and buying.
     

  • Copywriting for strong brands, SEO (search engine optimization, and strategic messaging.  This is part of advertising, branding, and web development, but is also available as a distinct service for speechwriting, articles, blogs, scriptwriting, and white papers.
     

  • Website Design & Development, creating vibrant, brand-enhancing websites that make client companies and their products look great, tell their stories meaningfully, sell products or services, and create content marketing that builds a following.  

Greg is an idiom savant, a Purdue University graduate, a Tennessee Squire, and a supporter of human rights, animal rights, and environmental causes. When he's not helping clients with creative solutions, he's solving Wordles, writing fiction, researching his genealogy, talking about himself in the third person, and hiking with Mabel the MicroBeast.

See what Greg's clients say about him on the PowerFlite website.
 

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